Talk and Signing by William Bevington
Come celebrate the release of Japanese Steel with the author of the book — William Bevington at our New York store! Through the stories of bicycle makers and marketers, Mr. Bevington will discuss the rise of the Japanese quality phenomenon — and how this design philosophy forever altered the consumer, industrial, and manufacturing world.
About the Book:
This stunningly illustrated book presents a comprehensive account of the most prolific period of Japanese bicycle design: the great export years, from the Tokyo Olympics of 1964 into the 1990s. Here are the bicycles and the stories of the designers, manufacturers, and entrepreneurs who made them; how they first set new standards in bicycle reliability and then went on to create some of the most iconic machines of the twentieth century.
From well-recognized manufacturers such as Bridgestone, Fuji, Miyata, and Panasonic, to artisanal builders such as 3Rensho, this book showcases both the accessible and the rare. Including not just ‘unobtanium’ but bicycles that can be readily found today—from collectible track racers to classic road frames—the book is an advocate for keeping great machines on the road and experiencing the glory of enduring, steel-framed, everyday riders.
With more than 300 photographs, original technical drawings, period art, and rare ephemera, this book is a must-have for anyone with an interest in cycling and the phenomenon of Japanese design.
About the Author: William Bevington
William Bevington is a professor of information theory and design and collector of bicycles. He formerly served as the Chair of the Communication Design Department, Parsons School of Design, and as the Creative Director for for Spire Integrated Design. At the age of 14 he began working in a bicycle shop, and was responsible for the design of the 'three-dot' Fuji logo. He lives and works in New York City and rides Japanese steel.