{"product_id":"9780190412425","title":"Consumer Behaviour : South African Psychology and Marketing Applications (2ND)","description":"\u003cp\u003eConsumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice.\u003c\/p\u003e","brand":"Oxford University Press Southern Africa","offers":[{"title":"Default Title","offer_id":49093178949859,"sku":"00000_00000_00000_00000","price":94.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/3758\/6147\/files\/9780190412425-1.jpg?v=1788325202","url":"https:\/\/usa.kinokuniya.com\/ja\/products\/9780190412425","provider":"Books Kinokuniya USA","version":"1.0","type":"link"}