{"product_id":"9780415746960","title":"Business Planning for New Ventures : A guide for start-ups and new innovations","description":"\u003cp\u003eStarting a new business takes a lot of energy and organization. The failure rate is alarmingly high and the task can look herculean at the outset. This new textbook provides a simple guide to help plan a successful new business, taking entrepreneurs and students through the steps required to avoid pitfalls and get your business going.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49112939823331,"sku":"00000_00000_00000_00000","price":280.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/3758\/6147\/files\/9780415746960-1.jpg?v=1788339586","url":"https:\/\/usa.kinokuniya.com\/ja\/products\/9780415746960","provider":"Books Kinokuniya USA","version":"1.0","type":"link"}