{"product_id":"9789813229792","title":"Long-term Impact of Marketing: A Compendium","description":"\u003cp\u003eLong-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure the short- and long-term effects of marketing on business performance. As marketing data increase in quantity and quality, the application of the principles in the book are becoming more relevant and important.\u003c\/p\u003e","brand":"World Scientific Publishing Co Pte Ltd","offers":[{"title":"Default Title","offer_id":49192276328675,"sku":"00000_00000_00000_00000","price":238.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/3758\/6147\/files\/9789813229792-1.jpg?v=1788472223","url":"https:\/\/usa.kinokuniya.com\/ja\/products\/9789813229792","provider":"Books Kinokuniya USA","version":"1.0","type":"link"}