{"product_id":"9780415705080","title":"Market Management and Project Business Development","description":"\u003cp\u003eMarket Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49113143804131,"sku":"00000_00000_00000_00000","price":233.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/3758\/6147\/files\/9780415705080-1.jpg?v=1788339428","url":"https:\/\/usa.kinokuniya.com\/products\/9780415705080","provider":"Books Kinokuniya USA","version":"1.0","type":"link"}