{"product_id":"9780470888018","title":"Buy Now : Creative Marketing That Gets Customers to Respond to You and Your Product","description":"\u003cp\u003eAdvice from a master of direct response marketing Rick Cesari shares his twenty-five years of insights and methods as a guide that will help readers make the most of direct response marketing. Rick is the man behind the marketing campaigns that put the George Foreman Grill and OxiClean into the minds of millions of consumers.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49111144595683,"sku":"00000_00000_00000_00000","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/3758\/6147\/files\/9780470888018-1.jpg?v=1788516613","url":"https:\/\/usa.kinokuniya.com\/products\/9780470888018","provider":"Books Kinokuniya USA","version":"1.0","type":"link"}