{"product_id":"9780750641210","title":"Innovation in Marketing","description":"\u003cp\u003ePresents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.\u003c\/p\u003e","brand":"Butterworth-Heinemann Ltd","offers":[{"title":"Default Title","offer_id":49104187687139,"sku":"00000_00000_00000_00000","price":84.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/3758\/6147\/files\/9780750641210-1.jpg?v=1788350145","url":"https:\/\/usa.kinokuniya.com\/products\/9780750641210","provider":"Books Kinokuniya USA","version":"1.0","type":"link"}