{"product_id":"9780765643001","title":"Transcultural Marketing","description":"\u003cp\u003eThis unique book describes the most influential American subcultures currently shaping their members' marketplace choices. To build long term customer relationships, marketers must offer a cultural values proposition - they must understand and apply transcultural marketing methods.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49112917442787,"sku":"00000_00000_00000_00000","price":91.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/3758\/6147\/files\/9780765643001-1.jpg?v=1788351646","url":"https:\/\/usa.kinokuniya.com\/products\/9780765643001","provider":"Books Kinokuniya USA","version":"1.0","type":"link"}