{"product_id":"9780820602233","title":"Industrial and Specialty Papers : Volume 4, Product Development","description":"\u003cp\u003eContents - \u003c\/p\u003e\n\n\u003cp\u003e1. New Product Development-An Overview-\u003c\/p\u003e\n\n\u003cp\u003eIntroduction; The Opportunities New Products Create;\u003c\/p\u003e\n\n\u003cp\u003eThe Problems New Products Create; The New Product\u003c\/p\u003e\n\n\u003cp\u003eDevelopment Cycle for Industrial Products; Consumer\u003c\/p\u003e\n\n\u003cp\u003eNew Product Evaluation; The Role of Technical\u003c\/p\u003e\n\n\u003cp\u003eResearch and Development in New Product Development;\u003c\/p\u003e\n\n\u003cp\u003eWhy New Products Fail; Ten Philosophies of\u003c\/p\u003e\n\n\u003cp\u003eSuccessful New Product Development; Case Studies - \u003c\/p\u003e\n\n\u003cp\u003e2. Marketing Research In The Specialty Paper Business-\u003c\/p\u003e\n\n\u003cp\u003eIntroduction and Objectives; The Urgent Case for\u003c\/p\u003e\n\n\u003cp\u003eMarketing Research; General Definitions and Applications\u003c\/p\u003e\n\n\u003cp\u003efor Marketing Research; Professional Marketing\u003c\/p\u003e\n\n\u003cp\u003eResearch; Practical Employment of Marketing\u003c\/p\u003e\n\n\u003cp\u003eResearch; Nonobjectivity in Research; The Scientific\u003c\/p\u003e\n\n\u003cp\u003eMethod of Investigation; Sources of Marketing Information;\u003c\/p\u003e\n\n\u003cp\u003eMethods of Collecting Data in Marketing\u003c\/p\u003e\n\n\u003cp\u003eResearch; Kinds of Marketing Research and Applications - \u003c\/p\u003e\n\n\u003cp\u003e3. Spunbonded Products-\u003c\/p\u003e\n\n\u003cp\u003eIntroduction; Sheet Structure of Tyvek Spunbonded\u003c\/p\u003e\n\n\u003cp\u003eLinear Polyethylene; Area-Bonded Sheets; PointBonded\u003c\/p\u003e\n\n\u003cp\u003eSpunbonded Polyethylene; Reemay Spunbonded\u003c\/p\u003e\n\n\u003cp\u003ePolyester; Typar Spunbonded Polypropylene;\u003c\/p\u003e\n\n\u003cp\u003eSummary - \u003c\/p\u003e\n\n\u003cp\u003e4. Nonwovens and Textile Replacements -\u003c\/p\u003e\n\n\u003cp\u003eIntroduction; Background of The Nonwoven Industry;\u003c\/p\u003e\n\n\u003cp\u003eTypes of Nonwovens; Disposables; Linen Supply Field;\u003c\/p\u003e\n\n\u003cp\u003eThe Graduate; Disposable Diaper Market; Improvements\u003c\/p\u003e\n\n\u003cp\u003eEvolving; Significant Trends and Emerging Technologies; Marketing Strategy Facing Nonwoven Producers; Textile Replacements and Their Future;\u003c\/p\u003e\n\n\u003cp\u003eTechnical Research and Development; Gathering\u003c\/p\u003e\n\n\u003cp\u003eCompetitive Intelligence; Marketing Intelligence; Benefits\u003c\/p\u003e\n\n\u003cp\u003eRealized; Textile Replacements and Their Future;\u003c\/p\u003e\n\n\u003cp\u003eConclusions - \u003c\/p\u003e\n\n\u003cp\u003e5. Extrusion Coating of Paper and Board -\u003c\/p\u003e\n\n\u003cp\u003eSurvey; Structure of Polyethylene; Specific Barrier\u003c\/p\u003e\n\n\u003cp\u003eProperties of Polyethylene; Extrusion Equipment;\u003c\/p\u003e\n\n\u003cp\u003ePrimers for Polyethylene Coating; Printing of Polyethylene\u003c\/p\u003e\n\n\u003cp\u003eCoated Papers; Extrusion Coating of Pigmented\u003c\/p\u003e\n\n\u003cp\u003ePlastics; Other Resin Additives; Testing of\u003c\/p\u003e\n\n\u003cp\u003ePolyethylene Coated Papers; Extrusion Resins Other\u003c\/p\u003e\n\n\u003cp\u003eThan Polyethylene; Where Are We Going? - \u003c\/p\u003e\n\n\u003cp\u003e6. The Use of the Computer in New Product Development - \u003c\/p\u003e\n\n\u003cp\u003eIntroduction; Gathering Data; Printout-Input Data;\u003c\/p\u003e\n\n\u003cp\u003ePrintout-Output Data; Conclusions - \u003c\/p\u003e\n\n\u003cp\u003e7. Pulp-Molding - Three-Dimensional Paper Products - \u003c\/p\u003e\n\n\u003cp\u003eHistory of Pulp Molding; Statistics of Pulp Molding;\u003c\/p\u003e\n\n\u003cp\u003eTechnology of Pulp Molding; Production Techniques\u003c\/p\u003e\n\n\u003cp\u003eand Properties of Pulp Molded Products; The Future\u003c\/p\u003e\n\n\u003cp\u003eof Pulp Molding -\u003c\/p\u003e","brand":"Chemical Publishing Co Inc.,U.S.","offers":[{"title":"Default Title","offer_id":49101772718307,"sku":"00000_00000_00000_00000","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/3758\/6147\/files\/9780820602233-1.jpg?v=1788356233","url":"https:\/\/usa.kinokuniya.com\/products\/9780820602233","provider":"Books Kinokuniya USA","version":"1.0","type":"link"}