{"product_id":"9781032260310","title":"Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places (Routledge Studies in Marketing)","description":"\u003cp\u003eProviding frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49234310332643,"sku":"00000_00000_00000_00000","price":233.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/3758\/6147\/files\/9781032260310-1.jpg?v=1788364924","url":"https:\/\/usa.kinokuniya.com\/products\/9781032260310","provider":"Books Kinokuniya USA","version":"1.0","type":"link"}