{"product_id":"9781032974422","title":"Strategic Brand Storytelling : Leveraging Narrative for Competitive Value Creation","description":"\u003cp\u003eThis book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49249928446179,"sku":"00000_00000_00000_00000","price":61.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/3758\/6147\/files\/9781032974422-1.jpg?v=1788523528","url":"https:\/\/usa.kinokuniya.com\/products\/9781032974422","provider":"Books Kinokuniya USA","version":"1.0","type":"link"}