{"product_id":"9781137278753","title":"Defending Your Brand : How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks","description":"\u003cp\u003eHere Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":49122672574691,"sku":"00000_00000_00000_00000","price":79.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/3758\/6147\/files\/9781137278753-1.jpg?v=1788371692","url":"https:\/\/usa.kinokuniya.com\/products\/9781137278753","provider":"Books Kinokuniya USA","version":"1.0","type":"link"}