{"product_id":"9781138847514","title":"Creative Direction in a Digital World : A Guide to Being a Modern Creative Director","description":"\u003cp\u003eCreative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.\u003c\/p\u003e\n\n\u003cp\u003eReaders will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. \u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e \n\u003cbr\u003eDivided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.\n\u003cbr\u003e \u003c\/p\u003e\n\n\u003cp\u003e \n\u003cbr\u003eLearn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.\n\u003cbr\u003e \u003c\/p\u003e\n\n\u003cp\u003e \n\u003cbr\u003eDevelop the skills needed to communicate your ideas to a skeptical client. \n\u003cbr\u003e \u003c\/p\u003e\n\n\u003cp\u003e \n\u003cbr\u003eLearn how to more effectively manage your creative team.\n\u003cbr\u003e \u003c\/p\u003e\n\n\u003cp\u003e \n\u003cbr\u003eAnd most importantly craft digital experiences that get results.\u003c\/p\u003e","brand":"CRC Press","offers":[{"title":"Default Title","offer_id":49123679633635,"sku":"00000_00000_00000_00000","price":69.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/3758\/6147\/files\/9781138847514-1.jpg?v=1788374681","url":"https:\/\/usa.kinokuniya.com\/products\/9781138847514","provider":"Books Kinokuniya USA","version":"1.0","type":"link"}