{"product_id":"9781265780678","title":"Socratic Selling","description":"\u003cp\u003eBuild a relationship with your customers and close the sale more surely. The Socratic approach respects the power of the customer. The customer has the need, the power, and the decision-making authority. Socratic Selling shows you how to access that power, to cooperate with it, and to make it work for you. Inside you will discover how to: Open a sales dialogue dynamically, so that you and your customer go right to the heart of the matter Guide the dialogue through a discovery of needs and needed decisions Negotiate objections, and close effectively Uncover the motivators that move sales to more predictable closure\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":49026411299043,"sku":"00000_00000_00000_00000","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/3758\/6147\/files\/9781265780678-1.jpg?v=1788377547","url":"https:\/\/usa.kinokuniya.com\/products\/9781265780678","provider":"Books Kinokuniya USA","version":"1.0","type":"link"}