{"product_id":"9781349474271","title":"Architecting Enterprise : Managing Innovation, Technology, and Global Competitiveness","description":"\u003cp\u003eThe discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":49646398767331,"sku":"00000_00000_00000_00000","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/3758\/6147\/files\/9781349474271-1.jpg?v=1788379607","url":"https:\/\/usa.kinokuniya.com\/products\/9781349474271","provider":"Books Kinokuniya USA","version":"1.0","type":"link"}