{"product_id":"9781529760125","title":"Marketing Planning \u0026 Strategy : A Practical Introduction","description":"\u003cp\u003eThis new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.\u003c\/p\u003e","brand":"SAGE Publications Ltd","offers":[{"title":"Default Title","offer_id":49215368102115,"sku":"00000_00000_00000_00000","price":184.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/usa.kinokuniya.com\/products\/9781529760125","provider":"Books Kinokuniya USA","version":"1.0","type":"link"}