{"product_id":"9781668458976","title":"Promoting Consumer Engagement through Emotional Branding and Sensory Marketing","description":"\u003cp\u003eProvides strategies for approaching customers through their senses to better formulate effective sensory tactics. The book strengthens the research in communicating brand image, enhancing brand recognition, generating brand loyalty, and increasing brand appeal through sensory marketing.\u003c\/p\u003e","brand":"IGI Global","offers":[{"title":"Default Title","offer_id":49223583695075,"sku":"00000_00000_00000_00000","price":275.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/usa.kinokuniya.com\/products\/9781668458976","provider":"Books Kinokuniya USA","version":"1.0","type":"link"}