{"product_id":"9781838676865","title":"Beyond Multi-Channel Marketing : Critical Issues in Dual Marketing","description":"\u003cp\u003eDelving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.\u003c\/p\u003e","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":49203971686627,"sku":"00000_00000_00000_00000","price":111.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/usa.kinokuniya.com\/products\/9781838676865","provider":"Books Kinokuniya USA","version":"1.0","type":"link"}