{"product_id":"9780521582964","title":"Television and its Viewers : Cultivation Theory and Research","description":"\u003cp\u003eHow does television influence people? 'Cultivation' research examines the relationship between how much television people watch and what they believe: avid viewers' beliefs are very different from those of occasional viewers. Shanahan and Morgan here explore the differences in viewers' beliefs on issues such as violence, sex roles and politics.\u003c\/p\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":49104437608675,"sku":"00000_00000_00000_00000","price":126.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/3758\/6147\/files\/9780521582964-1.jpg?v=1788343140","url":"https:\/\/usa.kinokuniya.com\/zh\/products\/9780521582964","provider":"Books Kinokuniya USA","version":"1.0","type":"link"}