{"product_id":"9780765616982","title":"Does Marketing Need Reform? : Fresh Perspectives on the Future","description":"\u003cp\u003eCollects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":49107924517091,"sku":"00000_00000_00000_00000","price":350.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/3758\/6147\/files\/9780765616982-1.jpg?v=1788351624","url":"https:\/\/usa.kinokuniya.com\/zh\/products\/9780765616982","provider":"Books Kinokuniya USA","version":"1.0","type":"link"}