{"product_id":"9780838947999","title":"Library Marketing and Communications : Strategies to Increase Relevance and Results","description":"\u003cp\u003eEffectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organisational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts.\u003c\/p\u003e","brand":"ALA Editions","offers":[{"title":"Default Title","offer_id":49042384584931,"sku":"00000_00000_00000_00000","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/3758\/6147\/files\/9780838947999-1.jpg?v=1788357450","url":"https:\/\/usa.kinokuniya.com\/zh\/products\/9780838947999","provider":"Books Kinokuniya USA","version":"1.0","type":"link"}