{"product_id":"9781498516167","title":"Social Media and Integrated Marketing Communication : A Rhetorical Approach","description":"\u003cp\u003eSocial Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.\u003c\/p\u003e","brand":"Lexington Books","offers":[{"title":"Default Title","offer_id":49468890710243,"sku":"00000_00000_00000_00000","price":54.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/3758\/6147\/files\/9781498516167-1.jpg?v=1788390048","url":"https:\/\/usa.kinokuniya.com\/zh\/products\/9781498516167","provider":"Books Kinokuniya USA","version":"1.0","type":"link"}