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The Blackwell Encyclopedic Dictionary of Marketing

Lewis, Barbara R. (EDT)/ Littler, Dale (EDT)
65.95 USD
Member Price
59.36
English

Product Description

The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
... Read Full Text

The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.

... Read Full Text

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