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The Advertising Controversy : Evidence on the Economic Effects of Advertising

Albion, Mark S./ Farris, Paul W.
100.00 USD
会員価格
90.00
English

Product Description

Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
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Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

... Read Full Text

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