Join Maido in a Box as we unveil our eco-conscious blind box, Maido in a Box Vol 22: Mottainai - Eco Friendly Box. “Mottainai” is a philosophy in Japan meaning to not waste that which still has value. Commonly used to tell children not to waste food, in this box we use it to remind ourselves to reduce, reuse and recycle.

The theme of this volume’s Maido in a Box is hanami. In Japanese, hanami means “flower viewing.” It is a traditional custom to enjoy the cherry blossoms during the spring season. We have gathered various cherry blossom-themed stationery, so our stationery enthusiasts can also enjoy this hanami tradition with us!