“A highly personal, richly informed and culturally wide-ranging meditation on the loss of meaning in our times and on pathways to rediscovering it.” —Gabor Maté, MD, author of In The Realm of Hungry Ghosts: Close Encounters With Addiction A neuroanthropologist maps out a revolutionary new practice—Hedonic Engineering—that combines the best of neuroscience and optimal psychology. It’s an intensive program of breathing, movement, and sexuality that mends trauma, heightens inspiration and tightens connections—helping us wake up, grow up, and show up for a world that needs us all. This is a book about a big idea. And the idea is this: Slowly over the past few decades, and now suddenly, all at once, we’re suffering from a collapse in Meaning. Fundamentalism and nihilism are filling that vacuum, with consequences that affect us all. In a world that needs us at our best, diseases of despair, tribalism, and disaster fatigue are leaving us at our worst. It’s vital that we regain control of the stories we’re telling because they are shaping the future we’re creating. To do that, we have to remember our deepest inspiration, heal our pain and apathy, and connect to each other like never before. If we can do that, we’ve got a shot at solving the big problems we face. And if we can’t? Well, the dustbin of history has swallowed civilizations older and fancier than ours. This book is divided into three parts. The first, Choose Your Own Apocalypse, takes a look at our current Meaning Crisis--where we are today, why it’s so hard to make sense of the world, what might be coming next, and what to do about it. It also makes a case that many of our efforts to cope, whether anxiety and denial, or tribalism and identity politics, are likely making things worse. The middle section, The Alchemist Cookbook, applies the creative firm IDEO’s design thinking to the Meaning Crisis. This is where the book gets hands on--taking a look at the strongest evolutionary drivers that can bring about in
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