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Hitch Your Antenna to the Stars : Early Television and Broadcast Stardom

Murray, Susan
57.99 USD
Member Price
52.20
English

Product Description

First Published in 2005. In this engaging cultural and industrial history of early television, Susan Murray examines how and why the broadcasting industry gave birth to the idea of TV stars. Combining a sweeping view of the rise of the medium with profiles of Milton Berle, Sid Caesar, Jackie Gleason, Lucille Ball, and other early television greats, Murray illuminates the central role played by television stars in the growth and development of American broadcasting.
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Argues that television stars were central to the growth and development of American broadcasting. They were used not only to promote programs and the sale of advertised consumer goods, but also to establish network identities. This book includes profiles of well-known performers such as Milton Berle, Sid Caesar, and Jackie Gleason.

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