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Event-Marken-Fit Und Kommunikationswirkung: Eine Längsschnittbetrachtung Am Beispiel Der Sponsoren Der Fifa-Fußballweltmeisterschaft 2006(tm (Innovatives Markenmanagement")

Nitschke, Axel/ Burmann, Prof Dr Christoph(FRW)
99.99 USD
Member Price
90.00
German
Publisher
Deutscher Universitatsverlag
Publication Date
Oct, 2006
ISBN
9783835005686
Pages
421 p.
Item Type
Book
Format
Paperback

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