This open access book focuses on modern interpretations of topics such as the origin and development, functional value, inheritance and protection, and resource transformation of China's excellent traditional culture. It involves special research on five aspects: cultural heritage, folk literature, folk culture, urban culture, and rural culture. This book contains specific research contents such as the historical and cultural significance of the Sanxingdui bronze straight-eyed human face statue, the origin of the story, the inheritance and reconstruction of the Double Ninth Festival, the construction of traditional culture and modern urban cultural value, the protection and utilization of intangible cultural heritage, and the strategy of revitalizing rural culture.
